I create go-to-market strategies for both B2B and B2C, construct website and mobile app “experience strategies,” author creative briefs, develop website content strategy and define measurement frameworks and KPI’s.

I oversee and organize multi-disciplinary teams through PMO leadership, produce detailed project schedules with dependency mapping, schedule management, manage and update RAID logs, establish scopes, track budgets and develop communications plans that set projects up for success.

Need help with launching a new product? I assist with creating product roadmaps, author and prioritize features and requirements, keep up to date on market trends and the competition, and manage product backlogs and upcoming releases with developers.

I approach projects through a CX lens, contributing to the launch of new products through developing user journeys, creating product/landing page wireframes, designing sitemaps and overseeing third-party user research (qualitative and quantitative).

I help define the goals of your social media presence (by channel) and connect back to your brand’s larger digital strategy, outline content needs, define the posting frequency and type and analyze performance.

Have a crazy pitch deadline and need help creating a proposal? I have a proven track record of agency biz dev wins and understand how to tell a compelling pitch story. I compile credentials, write case studies and know how to create program engagements that get clients to say, “Where do I sign?!”